Dano’s dangerous tequila

Brand Strategy · Fractional CMO · National Growth Strategy · Social Media Management

THE CHALLENGE

Dano’s Dangerous Tequila needed a complete brand transformation—from visual identity to market strategy—to break through in a saturated spirits category and scale from regional favorite to national contender.

HOW WE HELPED

Pony Social stepped in as Fractional CMO, leading the full rebrand, social media strategy, influencer programming, DTC growth engine, and retail expansion. We parterned with an agency to flip the brand identity, collaborated with PR to boost momentum and visibility, built the Flavor Seekers Rewards loyalty program, orchestrated a Publix rollout, and secured an NFL partnership with the Jacksonville Jaguars.

THE RESULTS

300%  year-over-year DTC sales growth

40.5K+  followers across platforms (27K Facebook, 12.7K Instagram, 650 LinkedIn)

4.22M  organic impressions

31.26M  paid impressions on just $25K ad spend

35M+  total impressions across organic + paid

7M  influencer reach

4M  accounts reached