Last updated: March 2026

Welcome to Pony Social. By using our website or engaging our services, you agree to the following terms. We’ve kept this straightforward and human-readable — because that’s how we do everything.

Who We Are

Pony Social is a boutique connection studio founded by Micaela Piccolo. We provide brand strategy, fractional CMO services, content creation, AI-powered marketing systems, and custom brand engagements for mission-driven businesses and founders.

Working Together

All engagements begin with a Connection Call. From there, we’ll share a custom scope of work that outlines deliverables, timelines, and investment. Nothing starts until both sides have agreed in writing.

Fractional CMO retainers are month-to-month with a 3-month minimum commitment. Bespoke engagements are scoped individually, and timelines are outlined in your agreement.

Payment Terms

Invoices are sent at the beginning of each engagement period. Payment is due within 7 days of receipt unless otherwise agreed upon in your scope of work.

For bespoke engagements, a 50% deposit is required to secure your spot. The remaining balance is due upon completion or as outlined in your agreement.

We accept payment via bank transfer, credit card, or PayPal. Late payments may result in a pause on active work until the balance is settled.

Cancellations & Refunds

For Fractional CMO retainers, we ask for 30 days’ written notice to cancel after the initial 3-month commitment. We don’t do long-term lock-ins — if it’s not working, we’ll have an honest conversation about it.

For bespoke engagements, the initial deposit is non-refundable once work has begun. If an engagement is cancelled mid-project, you’ll receive all completed work up to that point.

Intellectual Property

Once final payment is received, all deliverables created for your brand belong to you. That includes strategy documents, brand guidelines, content, templates, and creative assets.

Pony Social retains the right to showcase work in our portfolio and case studies unless otherwise agreed upon in writing.

Confidentiality

We take your business seriously. Any proprietary information, strategies, financials, or internal details shared during our engagement will be kept confidential. We expect the same respect for our processes and methodologies.

Website Use

The content on pony-social.com — including copy, images, graphics, and branding — is owned by Pony Social and may not be reproduced without permission.

We do our best to keep everything on the site accurate and up to date, but we reserve the right to update content, pricing, and offerings at any time.

Limitation of Liability

While we bring strategy, intention, and expertise to every engagement, we can’t guarantee specific business outcomes like revenue growth or follower counts. Marketing is a long game, and results depend on many factors beyond our scope.

Pony Social’s total liability for any claim arising from our services will not exceed the amount you paid for the specific engagement in question.

Changes to These Terms

We may update these terms from time to time. If anything material changes, we’ll update the date at the top of this page. Continued use of our services after changes means you’re good with the update.

Questions?

We’re real people and we’re happy to talk through anything. Reach out anytime at micaela@pony-social.com.