This is for the brand that knows something isn't working but can't pinpoint why.

Phase 1 — The Diagnostic

The Diagnostic is a full-spectrum audit of your marketing ecosystem: brand positioning, content strategy, social channels, community health, paid efforts, email, partnerships — everything. The output is a prioritized roadmap that shows you exactly where you are, where the gaps live, and what to invest in next.

This phase can stand alone for the DIY brand that has the team to execute but needs the map. For most clients, the Diagnostic reveals structural gaps that make the Build phase the clear next step.

WHAT'S INCLUDED

•  Full marketing ecosystem audit (organic, paid, email, community, partnerships)

•  Brand positioning and messaging assessment

•  Competitive landscape review

•  Channel-by-channel performance analysis

•  Prioritized investment roadmap with clear next steps

•  60-minute strategy presentation and Q&A

————————

Phase 2 — The Build

The Build is where we roll up our sleeves. Using the Diagnostic as the blueprint, we rebuild your marketing plan with real structure — defining content pillars, restructuring your social channels, designing community programming, aligning your messaging across touchpoints, and building the systems that make it all sustainable.

This is an ongoing strategic partnership. We stay embedded in your business long enough to build the architecture, train your team, and make sure the structure holds.

WHAT'S INCLUDED

•  Everything from the Diagnostic phase

•  Marketing plan rebuild with clear architecture

•  Content strategy and pillar development

•  Community programming design

•  Channel strategy optimization (organic + paid)

•  Monthly strategy calls and performance reviews

•  Ongoing implementation support and guidance

•  Team training and handoff documentation

Built for founders, operators, and marketing leads who:

✳ Know their brand has something real to say and want it said daily, with care

✳ Want social that sounds like an extension of their voice, with a strategic spine underneath

✳ Are ready for a studio team to own the whole room — strategy, production, community management, and more

WHAT FULL OWNERSHIP LOOKS LIKE

When Pony Social runs your social, you get a studio team holding the channel end to end:

✳ Monthly content strategy rooted in your brand voice

✳ Original content production — writing, design, captions

✳ Scheduling and posting across your platforms

✳ Community management — comments, DMs, sequences

✳ Monthly performance review with insights

✳ A direct line to your Pony Social lead, always

Packages starting at $2,000.

For those seeking on-demand access to senior-level marketing thinking.

STRUCTURE

•  Hourly sessions or monthly access packages

•  Direct scheduling via Calendly or similar

•  Follow-up notes and action items after each session

•  Can upgrade to a core engagement at any time

PRICING

$250/hour or monthly membership packages below